Sep 19, 2011

Live Curious - National Geographic Channel's Global Campaign

Live Curious is a global campaign by National Geographic Channel inspiring people to live they world which they live in. Live Curious is where Knowledge becomes exploration and answers to a new question, the curiosity of learning to question becomes more. Everything you see, do, believe and care has a Why, How, What and where, Ask yourself to "Live Curious".


The Anthem If spot was filmed in 40 locations around Cape Town, South Africa and Inhambane, Mozambique, over two months (40 days of pre-production and two weeks filming). The spots are designed as mini documentaries recreating a small world within two cities. More than 30 people appear in the ad, with 25 different voice overs reflecting voices from all around the world.

 Live Curious: "National Geographic's new slogan for 166 countries"

“If you are, you breathe.
If you breathe, you talk.
If you talk, you ask.
If you ask, you think.
If you think, you search.
If you search, you experience.
If you experience, you learn.
If you learn, you grow.
If you grow, you wish.
If you wish, you find.
And if you find, you doubt.
If you doubt, you question.
If you question, you understand.
And if you understand, you know.
If you know, you want to know more.
If you want to know, more you are alive.”


Watch the below videos of  Live Curious Campaign:

IF ANTHEM 
 



Replace Fear
Replace fear of the unknown with curiosity.



Challenge
Is it possible to know the truth without challenging it first ? - Live Curious




Everything deserves a WHY. Live Curious.




Visit the Nat Geo website to Live Curious


Credits:
Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica s.r.l.
Director: Bryan Little "Fly on the wall"
Executive producer: Luca Fanfani
Producer: Annalisa De Maria / Alessandro Cavriani
Producer South Africa and still photographer: Filipa Domingues "Fly on the wall"
DOP: Grant Appleton "Fly on the wall"
Production Designer: Latisha Duarte "Fly on the wall"
Post- Production: Green Movie
Editor: Massimo Magnetti c/o Green Movie
Sound House/ Engineer: Roberto Grassi c/o Green Movie


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